ocbc bank

Problem Statement

"How to increase adoption rate for OCBC credit card in singapore.”

 

Together we defined the product philosophy, approach, and experience parameters to achieve a better customer experience through a product design, usability study, and iterative user interface to balance the content and its hierarchy.

 

Apply design thinking and lean UX strategy to dive deep into design and create engaging product experiences based on user insights and business goals.

 

A dramatic shift from purchase experience to redemption experience through the possibilities of native gestures and the fluidity of the web. A journey of contextual study and iterative solution finding.

 

Confidential, contact for more details....